Ferry operator Caledonian MacBrayne’s (CalMac) latest TV advertising campaign, which aims to lure visitors to the islands of the West Coast of Scotland, gets underway this week.
The message of the 30 second commercial is that some of the best holidays begin with a trip on a CalMac ferry.
Filmed on location on the ferries, as well as at island locations, it is aimed at families, couples and singles in the 35-54 age groups.
The TV advert will run on STV and Channel 4 for the next 3 weeks, followed by a break of a week, and then a further 2 weeks.
CalMac’s Marketing Manager Susan Paterson said:
“We have secured a strong schedule for the adverts and are therefore confident that it will encourage people to sail with us and visit places that might not have otherwise featured in their travel plans.”
The advert will run in STV’s big hitters such as Emmerdale and Coronation Street, plus other popular programmes including Harry Hill’s TV Burp, Wild at Heart, and This Morning. On Channel 4 it will appear during Come Dine with Me, Shameless, Ramsays Kitchen Nightmares, Glee and a host of others.
Ms Paterson added:”The TV advert is only part of the campaign as we are also doing online and outdoor advertising which will start over the next few weeks.”
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