Sign up to save a life

campaign aiming to increase the number of organ donors in Scotland launched today.

Nicola Sturgeon said that three people needlessly die each day waiting for a transplant – and ‘all Scots have the power to make a difference’.

Backed by TV adverts with the message Spare Clare, as well as radio promotions, billboards and direct marketing, the £500,000 campaign aims to increase the number of potential lifesavers on the NHS organ donor register.

Ms Sturgeon said:

“Organ transplants transform lives and mean that something positive can come out of a loved one’s death.

“In Scotland, as well as getting more people on the register, we’re working to increase the number of transplants carried out by investing in more donor transplant co-ordinators and raising awareness. And our efforts are paying off – last year we had 72 donors, which is a 10-year high.

“But we can do more and we want to build on our achievement, particularly as international comparisons show we should be able to more than double this number.

“I’ve seen the difference a transplant can make and, by signing up to the organ donor register, we can all become potential lifesavers and give the gift of life.”

To sign up to the Organ Donor Register, go to: www.infoscotland.com/organdonor or text LIFE to 61611

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