VisitScotland’s Winter White campaign is well underway. It’s a £1.3 million campaign aimed at the UK & Ireland market during the traditionally quiet months from November to March.
Last year, Winter White brought a record additional £63.5 million to the Scottish economy.
Winter White targets the customer groups around the UK and Ireland with the greatest potential to book a trip in response to the campaign activity.
Recent research into the Irish market means that this year’s campaign will be better targeted than ever before.
The Outer Hebrides promotion includes winter wildlife such as the Snow Bunting, Barnacle geese, white seals, bottlenose and white beaked dolphins; the fantastic fresh seafood and produce available in the Islands and invigorating outdoor pursuits including surfing, power kiting, exhilarating walks and the beautiful landscapes.
Winter White has been designed to make the most of the current trend for ‘staycations’ and the 15% decrease in British residents holidaying abroad.
The campaign will also work in partnership with major flight and ferry companies in the UK and Ireland to provide great value deals for travel to Scotland.
The success of Winter White 2008-2009 was recognised earlier this year at the Institute of Sales Promotion Awards 2009, where VisitScotland took home Gold, Silver and Bronze Awards for the campaign.
Hebrides Today brings you the latest news from Stornoway and the Western Isles
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